In today’s competitive business landscape, building brand loyalty is essential for long-term success and sustainability. Brand loyalty goes beyond simply attracting customers; it involves creating a strong emotional connection with them, ensuring repeat business, and fostering brand advocates. To achieve this, businesses need to understand the key factors that contribute …

It is impossible to imagine business interaction without the use of technical means of communication. Their choice is determined in accordance with the functional and economic efficiency. Communication via computer networks is one of the modern tools, which has significantly changed business communication from the point of view of its …